Case Studies

Epic Games

Fortnite is the world’s most popular battle royale game, developed by Epic Games. 100 players jump out of the Battle Bus onto an island collecting weapons and materials to fight until the last player stands. Fortnite is free to play and available on PC, PS4, Xbox, Nintendo Switch and mobile devices. Pixly has built, managed, and executed the influencer marketing strategy for Epic Games since the launch of Fortnite in late 2017. We’ve published over 1,500 unique influencer activations generating over one billion YouTube views helping catapult Fortnite to over 350 million players worldwide.

Phoenix Labs

Pixly is the exclusive influencer agency for Dauntless, the popular action role-playing game by Phoenix Labs available on PC, consoles, and Switch. Within Dauntless players hunt Behemoths, collecting loot to craft weapons and equipment to take down larger and more powerful Behemoths. Pixly has built, managed, and executed the influencer marketing strategy for Phoenix Labs since the launch of Dauntless in May 2019. We’ve published over 300 unique influencer activations helping catapult Dauntless to over 20 million players worldwide.

Warface: Breakout

MY.GAMES

MY.GAMES teamed up with Pixly for the influencer launch strategy for their new first-person shooter title, Warface: Breakout. Breakout is a competitive FPS set in the Warface universe available on PlayStation 4 and Xbox One with gunplay-focused and grounded gameplay inspired by classic Counter-Strike. Breakout focuses on a classic competitive game mode where one team has to plant and detonate the bomb while their opponents try to stop them. The rules are simple, but every match is a unique, heart-pounding battle of tactical wits.

Turo

Turo is a car sharing marketplace where guests can book any car they want, wherever they want it, from a vibrant community of local hosts across the US, Canada, and the UK. A pioneer of the sharing economy and travel industry, Turo is a safe, supportive community over 10 million strong with more than 350,000 vehicles listed and over 850 unique makes and models. Whether it’s a truck to help out on moving day, a Mercedes-Benz for a luxurious weekend away, or a classic VW bus for a picture-perfect road trip, Turo lets you book cars that are part of a story, not a fleet. Turo had never explored influencer marketing as a growth channel and needed an expert consultant to help them launch simultaneous activations at scale.

Manscaped

Manscaped is the leader in men’s grooming, providing precision-engineered tools, unique formulations, and accessories for an effective manscaping routine for the modern man. “We Save Balls™ with our intelligently designed products and through our philanthropic partnership and support of the Testicular Cancer Society.” Manscaped recently launched their latest version of their flagship product, the Lawn Mower 3.0. Looking to generate brand awareness and drive sales for their newest product, Manscaped looked to Pixly as an extension of their internal influencer marketing team to help drive these efforts.

Remnant: From the Ashes

Perfect World Entertainment

Perfect World Entertainment is a leading online publisher of live service games in North America and Europe. Founded in 2008, Perfect World Entertainment is known for creating and publishing titles based on well-known global entertainment franchises, such as Star Trek and Dungeons & Dragons. Perfect World was looking to partner with an agency that was not only an expert within the gaming industry but could also turn around a highly targeted influencer campaign on YouTube within a 7-day window to announce and promote their new Swamps of Corsus console DLC for Remnant: From the Ashes and drive sales across all platforms.

Mercari

The Mercari marketplace brings sellers and buyers together through a flea market-style app. With a focus on average people rather than power sellers or retailers, Mercari aims to make selling as easy as possible while also offering great deals for those who want to make a purchase. Mercari believes that people all have something to sell, and they’re determined to remove the friction traditionally associated with the process of doing this by building a product and service that their users trust. Mercari has seen success in influencer marketing and knows the value it delivers, firsthand, but hasn’t been able to achieve the scale and performance insights it wants. Mercari partners with Pixly to achieve this, and drive additional scale and efficiency for reaching their target audiences.

NordVPN

NordVPN is one of the world’s leading VPN solutions, committed to providing ultra-fast and dependable security for its users. In these uncertain times, internet safety is paramount, and Pixly and Nord have teamed up to expand NordVPN’s visibility on YouTube and Twitch to bring their services to people across the globe in creative and engaging ways.

June’s Journey

Wooga

June’s Journey is a beautifully styled hidden object murder mstery game set in the 1920s. Players put on their super sleuth skills to the test to help June Parker solve the murder of her sister. Pixly has built an ongoing influencer strategy that focuses on partnering with creators to produce integrations and immersive content that represents the spirit of the game to bolster conversion and player retention.

Roblox

Roblox is a global platform where millions of people gather together every day to imagine, create, and share experiences with each other in immersive, user-generated 3D worlds. The types of gameplay on Roblox are just as limitless as the imagination of the creators themselves. Roblox has a community of more than 90 million monthly active users. All the online games you see on the platform have been built by members of the Roblox community. Players can build the ultimate theme park, compete as a professional race car driver, star in a fashion show, become a superhero, or simply design a dream home and hang out with friends. Pixly conceptualized and executed the influencer marketing strategy for Roblox in France working with over 50 influencers on YouTube to promote the localization of Roblox in France.

Epic Games Store

Epic Games Store

The Epic Games Store is a curated digital game storefront, designed with both players and creators in mind. It’s focused on providing great games for gamers, and a fair deal for game developers. When you buy a game on the Epic Games Store, 88% of the price goes directly to developers, versus only 70% on many other stores. This helps developers invest into building bigger and better games.

Wix

Wix’s powerful technology allows everyone to get online with a stunning, professional and functional web presence. Wix provides a world-class platform to over 150 million users in 190 countries, empowering everyone to express themselves and build their online presence. Whether it’s your first time creating or you’re a long time expert, you’ll find the features and solutions you need to build a professional website with true creative freedom. Wix offers hundreds of free templates and customizations to design your website.