Manscaped is the leader in men’s grooming, providing precision-engineered tools, unique formulations, and accessories for an effective manscaping routine for the modern man. “We Save Balls™ with our intelligently designed products and through our philanthropic partnership and support of the Testicular Cancer Society.” Manscaped recently launched their latest version of their flagship product, the Lawn Mower 3.0. Looking to generate brand awareness and drive sales for their newest product, Manscaped looked to Pixly as an extension of their internal influencer marketing team to help drive these efforts.

Goals

• Target YouTube and Instagram influencers whose audience is primarily male, ages 18 - 40 located in the US
• Generate authentic sponsorships that give content creators the opportunity to have full creative freedom while highlighting specific features and benefits of the Lawn Mower 3.0
• Drive new sales for the Lawn Mower 3.0 on an aggressive ROI scale

Pixly tapped into their deep understanding of the CPG industry having worked with similar brands in the past and highlighted specific content creators who not only were a perfect fit the Manscaped target demographic but also were a natural to speak to the Manscaped suite of products in an authentic manner. Having delivered exceptional results has allowed Pixly and Manscaped to identify many top performing content creators who have signed onto long-term sponsorship deals driving even more sales for Manscaped and premiering newly released products from their lineup.