NordVPN is one of the world’s leading VPN solutions, committed to providing ultra-fast and dependable security for its users. In these uncertain times, internet safety is paramount, and Pixly and Nord have teamed up to expand NordVPN’s visibility on YouTube and Twitch to bring their services to people across the globe in creative and engaging ways.

Goals

• Increase the number of subscribers to NordVPN’s paid monthly service
• Amplify visibility of the NordVPN brand across a wide range of genres and demographics
• Establish and grow NordVPN’s presence on the Twitch platform
• Defy convention using a unique creative strategy to communicate the Nord brand

We’ve worked with the NordVPN team to build a global influencer strategy that leverages the reach and diversity of the YouTube and Twitch platforms to grow the NordVPN user base. We’ve focused on delivering outside-the-box integrations that grab viewer attention and bolster conversion. We’ve created event-based promotions to celebrate Nord’s milestone achievements, such as their 8th birthday sale. We’ve also established successful long term relationships between creators, the NordVPN team, and its users that continue to drive conversions over time. Our strategy is evaluated and calibrated regularly to adapt to changes in the brand’s goals. We’ve established an ongoing partnership with NordVPN to release new integrations on a monthly cadence.