Perfect World Entertainment is a leading online publisher of live service games in North America and Europe. Founded in 2008, Perfect World Entertainment is known for creating and publishing titles based on well-known global entertainment franchises, such as Star Trek and Dungeons & Dragons. Perfect World was looking to partner with an agency that was not only an expert within the gaming industry but could also turn around a highly targeted influencer campaign on YouTube within a 7-day window to announce and promote their new Swamps of Corsus console DLC for Remnant: From the Ashes and drive sales across all platforms.

Goals

• Target YouTube gaming channels whose core audience plays action/adventure RPG games
• Generate authentic dedicated gameplay videos that highlight the DLC features while educating the audience about the entirety of the game
• Drive new sales for the Swamps of Corsus DLC across console and PC

Pixly immediately jumped into action and identified key gaming YouTube channels that perfectly fit within the core demographic for the Swamps of Corsus DLC. Pre-optimizing the campaign was key due to the short timeline here so Pixly also cross referenced direct competitors to Remnant: From the Ashes to match lookalike audiences. By leveraging a select group of content creators who had significant reach as well as high engagement from their viewers, Pixly was able to activate this core group of YouTube creators within a 7-day window and exceed target KPI’s.